It wasn’t always the case but now, as videos can be easily seen on the internet without any need for down loading or streaming, videos are becoming the best way to attract visitors to a website.
Any business website is on the internet to try and draw attention to the business and thereby hopefully attract more customers and so in order to attract those customers, it must be very visible and easy to find on the internet. Many businesses incorrectly think that at least by having a website online, when a relevant search is made; their site will be seen. Although this may have been the case when the internet first appeared, today there are so many business websites online that when any search is made, hundreds of results are shown over dozens of pages and 90% of the time, it is only the first page that is ever looked at. The businesses that are aware of this fact use SEO specialists to ensure that their site is always placed on the first page by the search engines. Of course though, most businesses would like their site to be visited as much as possible, even if it is by someone that may not be searching for something in particular and that is why an SEO specialist can also provide link building services. Link building is capturing visitors to other sites and directing them to your site, increasing the number of visitors that your site gets. These links can be in the form of a video placed on the host site or by links placed in written content which is posted to the host site. The effectiveness of link building very much depends on how many people visit the host site and so host sites that are popular are the best ones to place your links on.
Today, because of the popularity of videos on the internet, it is estimated that 80% of sites visited on the internet, are now visited via video links. This means that any links placed on host sites today, are best placed in the form of a video. A professional corporate video placed online, on a host site, should attract more visitors to the business’s website and all those visitors are potential future clients. Obviously though, the quality of the video is important and the more professional the video, the more likely it is that it will be watched by a higher number of people, all of whom will have been directed to your website.
In the past, SEO specialists had placed emphasis on employing professional writers that could place links in written material which would be placed on host sites but with this changing trend, many SEO specialists are opting to employ more video production experts than they are professional writers. So regardless of whether you want your website placed higher in search listings, want links placed in written content for other websites or you want a professional video made, most SEO specialists should be able to assist you.